Jaguar Land Rover is set to cut production due to a continued global shortage of semiconductors.
The Guardian has reported that JLR will drop production rates at its factories in Solihull and Castle Bromwich in the West Midlands and Halewood in Merseyside, between January and April in an effort to prioritise profitable models.
In its quarterly report on November 9th, JLR reported high demand for products despite ongoing chip constraints.
The total order book now stood at 205,000 units, up around 5,000 orders from June 30, 2022, with the three most profitable and desired models, the New Range Rover, New Range Rover Sport and Defender, accounting for more than 70% of the order book.
Jaguar Land Rover said it is continuing to focus on signing long-term partnership agreements with chip suppliers, which is improving the visibility of future chip supply.
Read more/Source: JLR factories to reduce production amid global chip shortages | TheBusinessDesk.com
