Help us raise the profile of the aluminium industry in the UK!
ALFED is partnering with Content With Purpose (CWP) to produce a wide-ranging digital series exploring the vital role of aluminium in shaping the nation’s future – driving economic growth, sustainability, and energy security.
Through a blend of inspiring, future-focused content, including short films and interviews, The Element of Choice: A Sustainable Future will delve into the aluminium landscape in the UK, showcasing excellence across production, fabrication and recycling. Through a combination of short films and interviews, stories will meet inspiring individuals and organisations driving progress across R&D, technology, innovation, skills and collaboration to propel the industry forward. The series will raise awareness of aluminium’s vital importance to UK manufacturing, highlighting its transformative potential in advancing sustainability across numerous industries.
Launching in June 2025, the series will be promoted through an extensive digital marketing and communications campaign, with tailored content for specific audiences including ALFED members and the wider UK and international aluminium industry, adjacent sectors, policymakers, academia, and young people.
ALFED and CWP invite members interested in contributing to the series to contact Isobel John, Series Researcher at CWP to learn more: isobel@contentwithpurpose.co.uk.
Further information on the series is available here.
