What’s special about these benches is that they have their own digital product passports, containing verified information, thanks to Blockchain technology. It basically lets the public easily see the life cycle and footprint of the aluminium and wood by scanning a QR code on the furniture.
These benches, along with tables and bins, are from a series called “Folk” made by Norwegian urban furniture manufacturer Vestre with Hydro CIRCAL from Hydro Aluminium in Wrexham. Anyone who scans the QR code can see the metal travelling from Wrexham Industrial Estate to Magnor in Norway, on to Vestre’s factory in Sweden and finally to its home in a park in Husnes, in Western Norway.
The idea is to help consumers make informed and sustainable choices by making information freely available.
“It’s both motivating and engaging to be part of this story, we really appreciate seeing the value of our work in producing Hydro CIRCAL from postconsumer scrap in Wrexham, being used in such products. We look forward to working further with our customers on this exciting journey and seeing sustainability in action,” says Hydro Aluminium Deeside Managing Director Wayne Clifton.
Hydro CIRCAL branded aluminium uses a minimum of 75% postconsumer scrap which significantly reduces the carbon footprint of its products.