The Aluminium Federation (ALFED) is pleased to introduce Go M.A.D. (Make A Difference) Thinking as a new ALFED knowledge partner and a trusted performance improvement provider, offering members access to a powerful and practical methodology that’s been transforming organisations for over 25 years.

Go M.A.D. Thinking is an evidence-based approach that equips leaders and teams with proven thinking tools to solve problems faster, collaborate more effectively, and drive sustainable improvement — with measurable results across multiple industries, including manufacturing.
Discover the Methodology for Yourself — Free for ALFED Members
To help ALFED members experience the Go M.A.D. approach first-hand, a series of free one-day Discovery Events are being hosted. These sessions are designed to be practical, engaging, and highly relevant, giving you the opportunity to:
- Explore the Go M.A.D. methodology and its impact
- Hear real-world success stories from manufacturing organisations
- Discover how you can apply the approach in your own workplace
- Gain insights into improving operational excellence, leadership, and culture
Upcoming Discovery Event Dates:
- Monday 16th June
- Monday 14th July
- Monday 18th August
ALFED members can book places free of charge using the code: ALFEDDISCO
Book now: https://gomadthinking.com/events
Have Your Say – and Win Prizes Worth Up to £30,000
As part of this partnership, Go M.A.D. Thinking is inviting ALFED members to complete a short survey to identify the top business challenges and priorities for the year ahead. Your insights will help shape future Discovery Event content and tailor support to meet your most pressing needs.
Take the survey here: https://a53phtdt873.typeform.com/to/nawUCOQW
What’s in it for you?
By completing the survey, you’ll be entered into a prize draw to win access to Go M.A.D. Thinking tools, consultancy support, and leadership development resources — with prizes worth up to £30,000.
Full terms and conditions available here:
https://gomadthinking.com/events/alfed-prize-draw-terms-conditions
For further information, please contact alfed@alfed.org.uk.



