Colgate has launched an aluminium toothbrush in a bid to appeal to shoppers looking to cut down on plastic.
Called the Link Replaceable Head Toothbrush, it has an aluminium handle that consumers can “use and reuse for a lifetime”, said Colgate.
Link is claimed to use 80% less plastic than a regular manual brush, “providing an easy solution for consumers looking for simple ways to reduce plastic waste”.
The toothbrushes have rolled into Sainsbury’s, Tesco, Waitrose, Amazon and Superdrug.
Read more: Colgate