Alupro, the Aluminium Packaging Organisation, has been announced as the latest sponsor of this year’s Letsrecycle Communications Conference. Taking place at the Hallam Centre in London (7 February), the event will bring together local authority waste management professionals from across the UK to celebrate progress and share best practice.

Member News: Alupro to sponsor Letsrecycle Communications Conference - The Aluminium Federation

Exploring the latest communication strategies and technologies, the conference will showcase effective ways to enhance engagement and encourage behavioural change. Attendees will have the opportunity hear from industry leaders, take part in Q&A sessions and network with a variety of exhibitors.

Throughout the event, the Alupro team will be on-hand to share its latest campaigns, including MetalMatters – a consumer engagement programme designed to educate and inspire local communities about the benefits of recycling metal packaging. Already, the initiative has been rolled out by hundreds of councils nationwide, each of whom have reported an immediately positive impact on recycling rates.

Tom Giddings, executive director of Alupro, commented: “Letsrecycle Communications Conference is a key date in our calendar and we’re pleased to be sponsoring this year’s event. The team is looking forward to meeting delegates and discussing the positive impact that our campaigns can deliver.

“We firmly believe that collaboration can drive measurable change. If you’re looking for proven solutions to engage more closely with constituents, visit our stand and speak to the team – we’ll take you through our latest campaigns and explain how creative communication can really help to drive an uplift in recycling rates.

For more information about Alupro, or its latest campaigns, visit or meet the team at this year’s Letsrecycle Communications Conference.

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