Alupro is a not-for-profit membership organisation with 30 years’ experience representing the UK’s aluminium packaging industry value chain. We represent businesses who work to fulfil the industry’s obligation to meet, and exceed, recycling targets for aluminium packaging.
Combined, those businesses contribute hundreds of millions of pounds to the economy, support thousands of well-paid and skilled manufacturing jobs and most importantly facilitate a sustainable future by ensuring aluminium is kept in circulation and available to supercharge the UK’s net-zero ambitions.
Our sector is thriving and has committed to the post-Brexit UK economy by investing millions of pounds into 3 new factories being built in England and Northern Ireland, creating hundreds more highly-skilled manufacturing jobs. Nevertheless, our members are grappling with the same challenges as other sectors of the economy; rising costs of energy, goods and services and the need to decarbonise both at pace and at scale.
As a highly recyclable, permanent material that can be recycled again and again, aluminium packaging recycling rates have hit record-breaking levels in recent years; for example, 82% of beverage cans were recycled (the highest of any beverage container in the UK).
In the last month, we have launched consumer engagement programmes in Wrexham, West Devon, Suffolk, Bracknell Forest, Wokingham and Reading. Our programmes aim to educate consumers on the benefits of recycling aluminium and best practice recycling behaviours through a variety of communications including social media, print and immersive experiences. As we move ever closer towards a bright new future for the recycling industry, relevant, timely and consistent communication is more important than ever. We’re proud to be continuing with our hugely successful aluminium packaging recycling programmes (MetalMatters and Every Can Counts) and remain committed to flying the flag – both in terms of awareness and education.
For more information about Alupro, please visit: https://alupro.org.uk/
