Edmo Limited has launched a refreshed brand identity that reflects its continued growth and maturity as a specialist in precision aluminium solutions. The rebrand, now live across digital platforms including edmolimited.co.uk, has been positioned as an evolution of the business rather than a change in direction, reinforcing Edmo’s established strengths while presenting a clearer, more contemporary image.

Built in Aluminium, Refined in Identity: Edmo Reveals Strategic Rebrand - The Aluminium Federation

The new identity features a redesigned logo inspired by a stylised aluminium extrusion profile. This design choice directly references Edmo’s core expertise in aluminium extrusion, machining, fabrication and finishing. Visually, the update introduces a cleaner, more modern aesthetic that better represents the scale, capability and confidence of today’s Edmo, while maintaining a clear link to the company’s engineering heritage.

Although the visual identity has evolved, Edmo’s values and approach remain unchanged. The company continues to focus on delivering dependable, high-quality engineering solutions, supported by decades of experience across demanding sectors including aerospace, defence, automotive and construction. Rather than repositioning the business, the rebrand has been designed to clarify and unify how Edmo communicates its proposition, ensuring consistency and confidence across all touchpoints.

A key component of the rebrand is the launch of a new website that provides a clearer, more structured overview of Edmo’s end‑to‑end capabilities. From design assistance and prototyping through to extrusion, machining, finishing, assembly and project support, the site presents Edmo as a complete aluminium solutions provider. The updated layout and content make it easier for customers to understand the full breadth of services available and how these capabilities can be combined to support complex, technically demanding projects.

The refreshed identity has also been extended across Edmo’s wider communications, signage and marketing materials, helping to create a consistent and recognisable presence across all customer and stakeholder interactions. By aligning its visual identity more closely with its technical expertise and long-standing heritage, Edmo aims to support future growth while reinforcing trust and credibility within the aluminium supply chain.

Overall, the rebrand reflects a business that is confident in its foundations and clearly focused on the future. It presents a modern, assured image that closely aligns with the precision, reliability and engineering excellence customers associate with the Edmo name.

Further details can be found at edmolimited.co.uk.

To find out more about Edmo’s facility and operations, please check out their latest video:

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